Zhengzhou Xinxing Toys Co., Ltd. is a professional foreign trade enterprise specializing in the R&D, production, and export of children's growth toys, committed to providing high-quality, high-value children's toys for families worldwide. Adhering to the core mission of "Safeguarding Growth, Enlightening Wisdom through Play," the company has cultivated the European market for many years, strictly following EU CE certification and international toy safety standards to ensure product safety and reliability. The company's products cover three core categories: remote-controlled toys, educational building blocks, and outdoor beach toys. Using food-grade, non-toxic, and environmentally friendly raw materials, the company emphasizes meticulous craftsmanship from raw material selection to production and assembly, ensuring that every product is fun, safe, and durable. The remote-controlled toy series focuses on developing hand-eye coordination and spatial awareness; the educational building blocks enhance logical thinking and creativity through tiered design; and the outdoor beach toys promote physical strength and social skills development. As a B2B export trading company, its brand NovaPlay supports partners with professional and high-quality products and services, jointly contributing to children's healthy growth and intellectual development.
With safety as the foundation and intelligence as the core, we empower global families with high-quality children's toys, enabling every child to achieve sustainable development in health and abilities through play.
Team Profile
Zhengzhou Xinxing Toys Co., Ltd.'s marketing team comprises a group of experienced foreign trade professionals with long-term experience in the European market, possessing a deep understanding of customer needs and industry standards. We collaborate closely with our product, quality control, and supply chain teams to ensure that every NovaPlay toy meets international safety standards from design to delivery. Our team's attention to detail and execution has earned high praise from clients: "Smooth cooperation, timely response, and stable and reliable product quality." We win trust through professional service and leverage the power of our team to support the brand's continued growth.
Zhengzhou Xinxing Toys Co., Ltd. strictly adheres to EU CE certification standards and international toy safety regulations, ensuring that all products use food-grade, non-toxic, and environmentally friendly raw materials to fully guarantee children's safety. From raw material procurement and mold development to production assembly, the company has established rigorous quality inspection processes at every stage, including parts fit testing, surface smoothness testing, and colorfastness testing. The products' drop resistance and wear resistance meet high industry standards. Through meticulous process management and continuous monitoring, we ensure that each toy not only meets safety requirements but also possesses high durability and fun, providing reliable and high-quality children's toys for global customers.
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